I’ve heard it said that objections are excuses to move the conversation forward - a positive sign that the buyer is interested.
I have a very different interpretation. For me, objections mean that the buyer:
doesn’t know how to make sense of any internal change your product might require;
[…]
These are simple and effective methods to increase your sales. You may think that you know what your customer wants, but do you really? Instead of assuming that you know, why not listen to the customer and ask questions to find out what it is that they REALLY want.
1. Give your customers benefits, not features. […]
If you are a loan officer or mortgage broker, you may be on the market for mortgage leads. You may even be considering purchasing them exclusively.
Purchasing exclusive mortgage leads may not be such a bad idea if you want to cut out your competition.
Most mortgage lead companies will sell their leads up to four times, […]